// New Show Formats//
When it comes to thinking of a fashion show, what usually pops into my mind is a catwalk, models, chaos backstage, exclusive seating, and a experience. The traditional fashion show has served the fashionable public greatly for decades, but within the last several years fashion shows are beginning to take on a whole new level.
When the Alexander McQueen hologram of Kate Moss debuted in 2006 it caught everyone’s attention. Using that kind of technology within the realm of the fashion world was pretty much unheard of until then. Here is a clip of the Kate Moss Hologram:
Since the Alexander McQueen/Kate Moss hologram, fashion shows have been taking on a new format. The future of fashion is technology, and we have seen this not only with the shows but with technology in the clothing as well! Burberry kicked off the opening of their Beijing store opening with a completely holographic show
(ugh please pay no attention to the Keane music..)
Although I believe that introducing technology into the fashion world is inevitable, I really not think that fashion shows should become 3-D videos. The point of a fashion show is to show off your clothes on the human form, so the public can understand how your pieces are meant to be worn, and what they look like in person. Texture can not be shown all that well in a hologram! I also believe that the fashion show experience is being taken away from the attendees, since they know in a few hours everything they just watched will be shown to the public eye on youtube.
Chanel is an example of a modern-new show format that I think is being done right. The catwalks are designed in a modern way, but that does not take away from the classic runway show.